Efforts by a Company to Reach Distribution Channels and Target

question 133

Multiple Choice

Efforts by a company to reach distribution channels and target customers through communications such as personal selling, advertising, public relations, and direct marketing are called its ________.

• A) marketing objectives
• B) distribution policies
• C) promotion mix
• D) value density

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Definitions:

Cost Variance

A measure of the cost performance of a project, calculated by the difference between the budgeted and actual expenses.

Cost Performance Index

A measure used in project management to calculate the efficiency of budgeted resources by dividing the earned value by the actual cost.

RFP

RFP stands for Request for Proposal, which is a document issued by an organization to solicit proposals from potential suppliers or service providers.

Reliability

The consistency of a test, measurement, or system’s performance over time.