A Pull Strategy Is Appropriate When ________

question 68

Multiple Choice

A pull strategy is appropriate when ________.

• A) channel members have relatively little power
• B) buyers display a great deal of brand loyalty
• C) distribution channels are lengthy
• D) all of the above

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Definitions:

Compensation

A strategy whereby one makes up for a deficiency in one area by excelling in another area.

Alfred Adler

A psychiatrist and psychotherapist who founded the school of individual psychology and introduced concepts such as inferiority complex.

Inferiorities

Feelings of being lower in status or quality compared to others, which can impact an individual's self-esteem and psychological well-being.

Anal Stage

A phase in Freudian psychosexual development, occurring from about 18 months to three years of age, during which the focus of the libido is on controlling bladder and bowel movements.