Which of These Methods Adapts Both the Product and Its

question 127

Multiple Choice

Which of these methods adapts both the product and its marketing communication to suit the target market?

• A) Product/communications extension
• B) Product extension, communication adaptation
• C) Product adaptation, communication extension
• D) Product/communication adaptation

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Definitions:

Refreezing

In change management, the process of stabilizing a system or organization after a change, ensuring new behaviors or processes become permanent.

Planned Change Process

A deliberately structured approach to transition individuals, teams, or organizations from a current state to a desired future state.

Unfreezing

The initial phase of change where previous behaviors, norms, or attitudes are questioned and destabilized to facilitate change.

Changing

The phase of Lewin’s planned change process where a planned change actually takes place.