When a Company Extends the Same Product into Target Markets

question 175

Essay

When a company extends the same product into target markets but alters its promotion, it is following a ________ strategy.

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Definitions:

Biocratic Control

A form of control characteristic of post-Fordist organizations in which the focus is on capturing “life itself” (bios) by erasing the distinction between work and life.

Direct Control

A management or governance approach where orders, rules, and decisions are explicitly stated and enforced by a central authority.

Coercive

Relating to or using force or threats to persuade someone to do something against their will.