Anything That Disrupts the Audience's Ability to Receive and Interpret

question 158

True/False

Anything that disrupts the audience's ability to receive and interpret the promotional message is called encoding.

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Definitions:

Economical

Pertaining to efficient use or management of resources to prevent wasteful expenditures.

Wheel of Retailing

is a concept that illustrates how new retailing forms often start at a low price point with minimal services before evolving into more established forms with higher costs and services.

Competitive Foothold

A strategic position obtained by a company in a market that gives it an advantage over its competitors.

Wholesalers

Entities that sell products in large quantities, typically to retailers or other intermediaries, rather than to the final consumer.