Efforts by a Company to Reach Distribution Channels and Target

question 133

Multiple Choice

Efforts by a company to reach distribution channels and target customers through communications such as personal selling, advertising, public relations, and direct marketing are called its ________.

• A) marketing objectives
• B) distribution policies
• C) promotion mix
• D) value density

---

Definitions:

Accounting Costs

Accounting costs, also known as explicit costs, refer to actual expenditures incurred by a business.

Accountant's Fees

These are charges for services provided by an accountant, such as bookkeeping, financial analysis, and preparation of financial statements and tax returns.

Marginal Cost

The increase in total cost that arises from an extra unit of production, emphasizing the cost variability.

Total Cost

The sum of all costs associated with producing a certain quantity of goods or services, including both fixed and variable costs.