Scenario: Silk Industries, LLC

question 47

Multiple Choice

Scenario: Silk Industries, LLC
Silk Industries, LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company enjoys a well-recognized brand name and loyal customers worldwide. The managers are considering different types of promotional strategies.
-If Silk Industries is interested in pressuring channel members to carry a product and promote it to final users, it should focus on which of these?

• A) Pull strategy
• B) Dual pricing
• C) Push strategy
• D) Zero-level channel

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Definitions:

Working Memory

A cognitive system with a limited capacity that is responsible for temporarily holding information available for processing and supporting higher-level cognitive functions like problem-solving and planning.

Emotion-Related

Pertaining to or influenced by emotions, including reactions, developments, and behaviors driven by feelings.

Wisdom

Expertise in the conduct and meanings of life, characterized by emotional maturity and the ability to show insight and apply it to problems.

Selective Optimization With Compensation

The ability to adapt to changes over time, optimize current functioning, and compensate for losses in order to preserve performance despite declines in fluid abilities.