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Scenario: Susan Goes Global with Grape Fizz

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Scenario: Susan Goes Global with Grape Fizz
Susan is the CEO of Grape Fizz, a global drinks-manufacturing company. She wishes to set up production facilities in other countries and has been advised to assess the political system of each country before she does so.
-Susan also decides not to set up production facilities in Margazo,a country which functions by a strict set of religious tenets,because some of them contradict her company's work policy.Expecting potential employees to break away from these traditions is not an option since religion plays an important role in the functioning of the nation.What kind of political system prevails in Margazo?


Definitions:

International Branding

The strategy of developing and managing a brand’s reputation and identity across multiple countries and cultures.

Firms

Businesses or companies engaged in commercial, professional, or industrial activities.

Quota

A government-imposed trade restriction that limits the number or monetary value of goods that can be imported or exported during a specific time period.

Peppermint Candy Canes

Traditional Christmas sweets with a distinctive red and white striped pattern, flavored with peppermint.

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