Making Investments in Distribution in Order to Leapfrog Channels of Distribution

question 63

Multiple Choice

Making investments in distribution in order to leapfrog channels of distribution that are tightly controlled by competitors is an example of ________.

• A) an internalization advantage
• B) an ownership advantage
• C) forward integration
• D) backward integration

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Definitions:

Bile

A digestive fluid produced by the liver, stored in the gallbladder, and released into the small intestine, important for the digestion and absorption of lipids.

Enzymatically

Pertaining to the process or action facilitated by enzymes, which are proteins that catalyze biochemical reactions.

Jejunum

The middle section of the small intestine in most higher vertebrates, including humans, where the absorption of nutrients and minerals from digested food occurs.

Chyme

The semi-fluid mass of partly digested food that moves from the stomach to the small intestine.