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Explain the theory of market imperfections and describe the two major market imperfections.
Profitability
A measure of the efficiency and effectiveness of a company in generating profits from its operations.
Mixed Costs
Expenses that have both fixed and variable components, meaning part of the cost varies with the level of output while part remains constant.
Contribution Margin
The difference between sales revenue and the variable costs associated with the production or sale of products or services. It's used to determine the ability of a business to cover its fixed costs.
Margin of Safety
This financial ratio measures the difference between actual or expected sales and the break-even point, indicating the cushion a company has before it incurs a loss.
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