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Scenario: Markowitz Tools
Susan Markowitz is analyzing potential markets where Markowitz Tools can sell its products, and she has narrowed her search to three markets. Country A is a developing country with a low literacy rate, Country B has a group-oriented culture, and Country C is a highly developed nation.
-Which of the following would be the least expensive method in terms of both time and money,for conducting a market research in Country C?
Sigmoidoscope
A medical instrument used to view the interior of the sigmoid colon and rectum, facilitating the detection of abnormalities.
Rectal Speculum
A medical tool used to dilate the rectum for diagnostic examinations or treatments.
Weber Test
A quick screening test for hearing that involves placing a tuning fork in the middle of the forehead to assess bone conduction of sound.
Vibrating Tuning Fork
A tool that produces a fixed pitch when struck, used in various applications like music for tuning instruments and in medicine for assessing hearing and vibratory sensations.
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