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Describe any five variables commonly included in creating a market-potential analysis for an emerging market.
Attribution Theory
The psychological theory that explains how people infer the causes of their own and others' behavior, attributing it to either internal dispositions or external situations.
F-ratio
A statistical measure used in ANOVA tests to compare the variance among group means to the variance within groups.
P-value
The P-value is a statistical measure that helps determine the significance of results, indicating the probability of observing the given results by chance.
ANOVA
A statistical technique that assesses potential differences in a scale-level dependent variable by a nominal-level variable having two or more categories.
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