Which of the Following Stages of the Market or Site

question 80

Multiple Choice

Which of the following stages of the market or site screening process involves competitor analysis?

• A) identification of basic appeal of a product
• B) measurement of market or site potential
• C) assessment of the national business environment
• D) selection of the market or site

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Definitions:

Barriers to Entry

Obstacles that make it difficult for new competitors to enter a market, such as high startup costs, strict regulations, or strong brand loyalty.

Lerner Indices

A measure of a firm's market power calculated by the difference between price and marginal cost relative to the price.

Marginal Cost

The additional cost incurred by producing one more unit of a product, reflecting the cost of the resources used in the production of that extra unit.

Patent

A governmental right granted to an inventor, giving the exclusive right to make, use, sell, and import an invention for a certain period of time.