A Way for Firms to Trade by Using Either a Small

question 30

Multiple Choice

A way for firms to trade by using either a small amount of hard currency,or even none at all,is called ________.

• A) indirect exporting
• B) countertrade
• C) licensing
• D) a joint venture

Define and recognize instances of disintermediation in marketing channels.

Identify the drawbacks and strategies of intensive distribution.

Differentiate between types of products based on consumer behavior and demand.

Understand the rationale behind offering deep and wide assortments in a product portfolio.

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Definitions:

Equity

The amount of money that would be returned to shareholders if all of the assets were liquidated and all the company's debts were paid off.

Capital Stock

The total amount of shares that a company can issue as authorized by its corporate charter, representing ownership in the company.

Redeemed Stock

Shares that have been bought back or repaid by the issuing company.