Which of the Following Statements Is True About International Promotions

question 95

Multiple Choice

Which of the following statements is true about international promotions?

• A) Most companies standardize all aspects of their international promotions to cut costs.
• B) Firms that standardize advertising often control campaigns from the home office.
• C) Companies that adapt their advertising to different markets project a consistent brand image.
• D) Companies discourage blending product and promotional strategies in a communication process.

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Definitions:

Administering Influenza

The process of giving a vaccine or other treatments to prevent or manage influenza (flu) infections.

Giving Pain Medication

The act of administering analgesics to alleviate pain, often a critical component in the management of patients' comfort and recovery process.

Providing Oral Care

The practice of maintaining cleanliness and health of the mouth and teeth, particularly important in healthcare settings to prevent infection.

Utilitarianism

Ethic that proposes that the value of something is determined by its usefulness. The greatest good for the greatest number of people constitutes the guiding principle for action in a utilitarian model of ethics.