Differentiate Between the Push and Pull Promotional Strategies

question 15

Essay

Differentiate between the push and pull promotional strategies.Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.

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Definitions:

Allocate Resources

The process of distributing available resources, such as time, money, and manpower, among various tasks or projects.

Specific Purpose

The precise goal or objective that an individual, group, or organization aims to achieve within a defined timeline.

Policy

A standing plan that communicates broad guidelines for decisions and action.

Procedure

A sequence of actions or steps taken to achieve a particular end.