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By ignoring important cultural nuances,companies can inadvertently decrease the potential for noise that can cloud the audience's understanding of their promotional message.
Variables
Elements, features, or factors that are likely to vary or change and can be manipulated, measured, or controlled in scientific research.
Independent Variable
A factor or condition that is intentionally varied by the researcher to observe its impact on the dependent variable in an experiment.
Dependent Variable
In an experiment, it is the variable that is being tested and measured, expected to change as a result of manipulations to the independent variable.
Gustav Theodor Fechner
A German philosopher, physicist, and experimental psychologist, known as a founder of psychophysics, which quantifies the relationships between physical stimuli and the sensations and perceptions they affect.
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