Differentiate Between the Push and Pull Promotional Strategies

question 15

Essay

Differentiate between the push and pull promotional strategies.Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.

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Definitions:

Referrals

Recommendations made by others, often based on personal experience or satisfaction, that direct someone to a particular service, product, or professional.

Leads

Potential customers or clients who have expressed interest in a product or service, often considered the first step in the sales process.

Norms

Established, accepted behaviors or standards that are considered normal within a specific group, community, or society.

Values

Core principles or standards of behavior that guide decisions, actions, and practices within an organization or individual's life.