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Scenario: Audio Component Outsourcing
Echo Corporation manufactures high-quality audio components, such as speakers, amplifiers, and receivers, for home entertainment systems. Echo has been losing market share in recent years due to the competitive pricing of other audio component manufacturers that engage in outsourcing. Echo managers are attempting to convince Nathan Douglas, the firm's founder and CEO, that outsourcing would enable the firm to be more competitive without sacrificing quality.
-Which of the following is most likely a potential benefit for Echo if it outsources some of its manufacturing activities?
Value-adding Capabilities
The ability of a company or individual to increase the worth of a product or service by improving its features, functionality, or quality.
Elasticity of Demand
A measure of how much the quantity demanded of a good or service changes in response to a change in its price.
Corporate Vertical Marketing System
A unified marketing system in which a single corporate entity controls the entire process from production to sale, ensuring streamlined operations and branding.
Successive Stages
Refers to the sequential steps or phases in a process or development.
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