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According to new growth theory, technological change is driven by
Consumer Behavior
Actions of ultimate consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions.
Marketing
Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Offering
A product, service, or combination thereof that a company presents to its customers.
Place Utility
Availability of a product in a location convenient for customers.
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