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-In the above table, equilibrium expenditure is
M'Naghten Standard
A rule used for determining insanity in legal contexts, stating that a person is considered legally insane if, at the time of the crime, they were so deranged that they did not understand the nature and quality of their actions or could not distinguish right from wrong.
Delusions
False beliefs that are strongly held, even in the face of solid contradictory evidence. Such beliefs usually involve a misinterpretation of one’s experiences.
Reichheld's Research
Studies conducted by Frederick Reichheld focusing on loyalty marketing, customer retention, and the economic value of customer loyalty.
Loyal Customers
Loyal customers are individuals who repeatedly purchase products or services from the same brand, showing a preference and commitment to that brand over competitors.
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