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Suppose a country has been running a persistent government budget deficit. If the deficit is reduced, but remains positive
Cultural Fit
The alignment between an individual's beliefs, values, and behaviors and the core values and culture of an organization.
Environmental Scanning
The process of systematically collecting, analyzing, and interpreting data about trends, events, and conditions in the environment that might affect an organization's future.
Consumer Ethnocentrism
The belief held by some consumers that purchasing foreign-made products is wrong or harmful to the local economy.
Major External Factors
Key influences originating outside of an organization that can significantly impact its performance and strategy, such as economic, social, technological, and political conditions.
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