Which of the Following Should a Company NOT Do When

question 22

Multiple Choice

Which of the following should a company NOT do when developing a marketing plan?

• A) Rank present and potential target markets according to profitability
• B) Align the marketing objectives with the organizational objectives
• C) Rank target markets according to the present and future sales volume
• D) Consider only potential customers when developing market share and sales strategies

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Definitions:

Medication Error

A preventable event that may cause or lead to inappropriate medication use or patient harm while the medication is in the control of the healthcare professional, patient, or consumer.

Idiosyncratic Reaction

An abnormal or unexpected response to a medication or substance, which is different from its known side effects and varies between individuals.

Pseudoephedrine

A decongestant used to relieve nasal congestion caused by colds, allergies, and hay fever, but can also be misused in the manufacture of methamphetamine.

Xerostomia

A medical condition characterized by dry mouth due to reduced or absent saliva flow, often causing discomfort and other oral health issues.