A Marketing Research Study Using a ______ Involves Discussions Among

question 62

Multiple Choice

 A marketing research study using a ______ involves discussions among a small number of consumers led by an interviewer and is designed to generate insights and ideas about products and brands.

• A) survey
• B) long interview
• C) projective technique
• D) focus group

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Definitions:

Behavioral Sciences

A field of study that explores the activities and interactions among human beings and their environments.

Social Sciences

Disciplines that study societies and the relationships among individuals within those societies, including economics, political science, sociology, and psychology.

Charts

Graphical representations of data, designed to visually compare different quantities, values, or items.

Histograms

Graphical representations of data distribution, showing the frequency of data points within specified intervals.