An Advantage of Using Focus Groups Is That

question 26

Multiple Choice

 An advantage of using focus groups is that: 

• A) it is flexible to use in a marketing study.
• B) it does not require expert moderators.
• C) it has a broad geographic dispersion.
• D) it prevents the operation of bias from the moderator.

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Definitions:

T-Test

An analysis technique designed to evaluate whether the mean values of two distinct groups differ significantly.

Linearly Related

Describes a relationship between two variables where a change in one variable is associated with a proportional change in the other.

Coefficient Of Determination

A statistical measure that represents the proportion of the variance for a dependent variable that's explained by an independent variable or variables in a regression model.

Covariance

An indicator showing the degree to which two variables fluctuate in unison.