Which of the Following Is a Disadvantage of Using Focus

question 53

Multiple Choice

Which of the following is a disadvantage of using focus groups? 

• A) It requires an expert moderator.
• B) It eliminates the chances of bias influencing the results.
• C) It takes a long time to collect data.
• D) It increases cost per contact in the study.

---

Definitions:

Product's Superiority

Product's superiority refers to the characteristics or features of a product that make it better in quality or more desirable than its competitors.

Specific Needs

Particular requirements or desires of individuals or target markets that products or services aim to fulfill.

Public Relations

The strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Publicity

It involves creating awareness about a product, service, or company in the public domain, often through media coverage, without direct payment.