A Drawback of Using Focus Groups as a Method of Data

question 91

Multiple Choice

A drawback of using focus groups as a method of data collection is that:

• A) it involves a long data gathering process.
• B) it involves a very high cost per contact made in the study.
• C) it suits only those studies that have a small sample size.
• D) it represents a rigid technique that cannot be tailored to the needs of individual projects.

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Definitions:

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Equal Rights Amendment

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