Which of the Following Is an Advantage of Telephone Surveys

question 55

Multiple Choice

Which of the following is an advantage of telephone surveys? 

• A) It provides a high depth of response.
• B) It provides a proportionate coverage of low-income segments.
• C) It prevents the abuse of phone by solicitors.
• D) It reduces the time taken to collect data substantially.

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Definitions:

Rate of Return

The gain or loss of an investment over a specified period, expressed as a percentage of the investment's initial cost.

Target Cost Approach

A pricing method where the selling price is set first, and then the target cost is determined by subtracting a desired profit margin.

Markup

The amount added to the cost of goods to cover overhead and profit, determining the selling price.

Selling Price

The amount of money charged for a product or service, determined by adding a profit margin to the product cost.