A Drawback of Personal (In-Depth)interviews Is That

question 28

Multiple Choice

A drawback of personal (in-depth) interviews is that:

• A) it has a high cost per contact for every respondent studied.
• B) it does not generate as many ideas as group methods do.
• C) it has an element if confusion as there is high geographic dispersion.
• D) it has a lesser depth of response than other interviews.

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Definitions:

Technological Advance

Improvements in technology that increase productivity, enhance efficiency, or create new products and markets.

Industrial Concentration

A measure of the extent to which a relatively small number of firms occupy a large market share within an industry.

Nash Equilibrium

A concept in game theory where no player can benefit by changing strategies if other players keep theirs unchanged.

Game Theory

The study of mathematical models of strategic interaction among rational decision-makers.