Which of the Following Is a Drawback of Projective Techniques

question 64

Multiple Choice

Which of the following is a drawback of projective techniques as a tool to collect data in marketing research?

• A) It is not useful for word association tests.
• B) It does not require trained interviewers.
• C) It has a high cost per interview that is conducted as a part of the study.
• D) It is unable to recognize important motives operating within consumers.

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