Test Marketing Study Results Can Be Invalidated If

question 21

Multiple Choice

 Test marketing study results can be invalidated if:

• A) test marketing areas are representative of and proportionate to the market in general.
• B) pretest measurements of competitive brand sales are created.
• C) test stores provide complete support to the study.
• D) test-market products are advertised beyond a profitable level for the market in general.

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Definitions:

Dollar Sales

Dollar sales refer to the total value of goods or services sold by a company, stated in monetary terms.