Which of the Following Is True Regarding Marketing Decision Support

question 11

Multiple Choice

Which of the following is true regarding marketing decision support systems? 

• A) It is a popular form of marketing information system with data, tools, and techniques.
• B) It requires a search engine software and a word processing system to function.
• C) It is a firewall that does not permit marketers to explore external databases.
• D) It is designed exclusively to handle information from internal sources.

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Definitions:

Support Department Allocations

The process of attributing a portion of support (or indirect) department costs to the producing departments within an organization, based on agreed-upon criteria.

Cost Driver

A factor that causes a change in the cost of an activity; it directly impacts the cost of manufacturing goods or delivering services.

Reciprocal Services Method

An approach to allocating costs between departments that provide mutual services to each other, ensuring a fair distribution based on services rendered.

Algebraic Expression

A mathematical phrase that can contain ordinary numbers, variables, and operators, but no equal sign.