Which of the Following Best Illustrates an External Source of Data

question 16

Multiple Choice

 Which of the following best illustrates an external source of data that could be used with a marketing decision support system? 

• A) Sales record divided by territory
• B) Company expenditures on personal selling
• C) Organizational costs on advertising
• D) Information on technological advances in the field

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Definitions:

Secondary Audience

An indirect target group of a message, which was not the primary focus but may also benefit from or be affected by the content.

Primary Audience

The main group or segment of individuals targeted or most likely to be influenced by a communication or marketing effort.

Channel Overload

A situation where the amount of information being sent exceeds the communication channel's capacity, leading to congestion and comprehension difficulties.

Frames Of Reference

The perspectives or viewpoints from which people perceive, understand, and judge the world around them.