The Management Team at the Orion Department Store Has Noticed

question 57

Multiple Choice

The management team at the Orion department store has noticed that the sale of some popular food products has fallen ever since they have changed the layout of the store.The marketing manager of the store wants to conduct a research through which they can monitor customers as they browse through the store and note the time they spend in each part of the store.In this scenario,the manager is planning to use the _____ method of research.

• A) observational
• B) mathematical modeling
• C) experimental
• D) survey

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Definitions:

Factual Information

Data or details that are true and can be verified through evidence or observation, as opposed to opinions or interpretations.

Intuitive Thinking

A cognitive process that involves making decisions or solving problems based on feelings and perceptions without explicit reasoning.

Cognitive

Relating to the mental processes of perception, memory, judgment, and reasoning, as opposed to emotional or physical processes.

Uncertain Environment

A scenario where the future conditions or outcomes are unpredictable, impacting decision-making and strategy in organizations.