A Drawback of Personal (In-Depth)interviews Is That

question 28

Multiple Choice

A drawback of personal (in-depth) interviews is that:

• A) it has a high cost per contact for every respondent studied.
• B) it does not generate as many ideas as group methods do.
• C) it has an element if confusion as there is high geographic dispersion.
• D) it has a lesser depth of response than other interviews.

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Definitions:

Bonus

An additional compensation awarded to employees as a reward for their performance beyond their usual salary.

Stock Outs

Occurs when an inventory item is not available in stock, leading to potential lost sales.

Office Supplies

Various products and equipment regularly used in offices, such as paper, pens, computers, and desks.

Opportunity Cost

The cost of forgoing the next best alternative when making a decision.