An Advantage of Projective Techniques Is That

question 73

Multiple Choice

An advantage of projective techniques is that:

• A) it is the least expensive method of data collection.
• B) it can identify important motives underlying consumer choices.
• C) it can minimize the need for trained and experienced interviewers.
• D) it is the most easy to administer of all research techniques.

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Definitions:

Organization's Shares

Units of ownership in a company that represent a claim on the company's assets and earnings.

Credibility

The quality of being trusted and believed in, often based on a history of honesty, reliability, and competence.

Position Power

The authority or influence derived from one's role or position within an organization.

Influence Tactics

Strategies or actions by individuals to affect the behaviors, attitudes, or perceptions of others within an organizational context.