Which of the Following Is a Drawback of Projective Techniques

question 64

Multiple Choice

Which of the following is a drawback of projective techniques as a tool to collect data in marketing research?

• A) It is not useful for word association tests.
• B) It does not require trained interviewers.
• C) It has a high cost per interview that is conducted as a part of the study.
• D) It is unable to recognize important motives operating within consumers.

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Definitions:

Opportunity Costs

Missing out on possible rewards from different opportunities when selecting a specific option.

Quota

A governmental limit on the quantity of a product that can be produced or imported within a given timeframe, often to protect domestic industries.

Steel Imports

The act of buying and bringing in steel from foreign countries into one's own country for use in manufacturing and construction.

Steelworkers

Individuals specialized in working with steel in various capacities, including manufacturing and construction, contributing to the production of steel products and infrastructures.