Which of the Following Best Illustrates an External Source of Data

question 16

Multiple Choice

 Which of the following best illustrates an external source of data that could be used with a marketing decision support system? 

• A) Sales record divided by territory
• B) Company expenditures on personal selling
• C) Organizational costs on advertising
• D) Information on technological advances in the field

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Definitions:

Domestic Stock Exchange

A marketplace within a country where stocks, bonds, and other securities are bought and sold.

National GAAP

The set of accounting standards and principles recognized by a specific country to guide financial reporting and auditing.

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board (IASB) that guide the preparation of financial statements globally.

International Financial Reporting Standards

A set of accounting standards developed by the International Accounting Standards Board (IASB) that is global in scope.