While Preparing Thanksgiving Dinner,Marissa Is Unsure About Which Brand of Ready-To-Serve

question 14

Multiple Choice

While preparing Thanksgiving dinner,Marissa is unsure about which brand of ready-to-serve pumpkin pies to purchase.To make the final decision,she calls her mother and buys the brand that she recommends.Which of the following determinants has influenced Marissa's purchasing decision with regard to the pumpkin pies in this scenario? 

• A) Primary reference group
• B) Subculture influence
• C) Secondary reference group
• D) Family life cycle

---

Definitions:

Overhead

The ongoing administrative and operational costs not directly attributable to the production of goods or services, such as rent and utilities.

Residual Income

The income that remains after deducting all required costs of capital from operating profits, often used to assess divisional or project performance.

Average Total Assets

A financial metric calculated by averaging a company's total assets at the beginning and end of the accounting period.

Operating Expenses

Costs associated with the day-to-day functions of a business, excluding direct production costs, such as rent, utilities, and payroll expenses.