Which of the Following Statements Is True with Regard to Reference

question 40

Multiple Choice

Which of the following statements is true with regard to reference groups?

• A) A single person cannot serve as a reference group.
• B) The nature of the product being purchased determines the identity of the reference group.
• C) Reference group influence is generally considered to be constant across product categories.
• D) Family is secondary to peers as a primary reference group for people of all ages.

---

Definitions:

Exponential Growth

A process of increase in number or size, at a constantly growing rate.

J-shaped Curve

A concept or graphical representation showing a relationship between two variables where an initial increase in the independent variable results in a decrease in the dependent variable, followed by a significant increase.

Anti-predator Defense

Strategies and adaptations developed by animals to evade, deter, or survive attacks from predators.

Caterpillars

The larval stage of butterflies and moths, characterized by a segmented body and often distinct patterns or colors that feed voraciously before pupating.