Which of the Following Statements Is True with Regard to Reference

question 40

Multiple Choice

Which of the following statements is true with regard to reference groups?

• A) A single person cannot serve as a reference group.
• B) The nature of the product being purchased determines the identity of the reference group.
• C) Reference group influence is generally considered to be constant across product categories.
• D) Family is secondary to peers as a primary reference group for people of all ages.

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Definitions:

Reseller

A company or individual that purchases goods or services for the purpose of selling them to others rather than for personal use.

Draper, Utah

A city located in the northern part of Utah, United States, known for its outdoor recreational activities and rapidly growing tech industry.

Reseller Market

A market segment where businesses purchase products with the intention of selling them to end consumers without significant modification.

Retailers

Businesses or individuals that sell goods directly to consumers for personal use, rather than for resale or wholesale.