Orientation,size and _____ Are the Three Primary Organization-Specific Factors Influencing

question 72

Multiple Choice

 Orientation,size and _____ are the three primary organization-specific factors influencing the purchasing process in organizations.

• A) marketing mix
• B) market segments
• C) degree of centralization
• D) buying centers

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Definitions:

AIDA Procedure

A model used in marketing and advertising that stands for Attention, Interest, Desire, and Action; outlining the steps to influence a customer's buying decision.

Formula Sales Presentation

A standardized and methodological approach to sales presentations, following a specific formula to achieve consistency and effectiveness in selling efforts.

High Pressure Selling

A sales approach characterized by aggressive tactics designed to pressure a customer into making a purchase decision quickly.

Memorized Sales Presentation

A pre-prepared script for a sales pitch that is memorized and delivered in a consistent manner to multiple potential buyers, focusing on product features and benefits.