Johnson & Coleman Has Created a New Line of Premium

question 26

Multiple Choice

Johnson & Coleman has created a new line of premium quality writing desks.The desks are being marketed to consumers who value knowledge and principles.According to the VALS™,which of the following psychographic groups would the writing desk appeal to the most?

• A) Achievers
• B) Strivers
• C) Experiencers
• D) Thinkers

---

Definitions:

Townshend Duties

A series of British acts in the late 1760s imposing duties on the colonies for goods such as tea, glass, and paper, contributing to growing American discontent and the Revolutionary War.

Supremacy of Parliament

A doctrine in constitutional law that holds the legislative body as the supreme form of authority within the state, with its acts not subject to judicial review or challenge.

Committees of Correspondence

Groups formed in the American colonies to maintain communication with one another as they resisted British policy in the run-up to the American Revolution.

Communications Network

A system of interconnected devices and facilities that enable the transmission of data and messages across long distances.