According to the VALS™ Framework,consumers Driven by Knowledge and Principles

question 37

Multiple Choice

According to the VALS™ framework,consumers driven by knowledge and principles are motivated primarily by _____.

• A)ideals
• B)achievement
• C)self-expression
• D)success

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Definitions:

Rescorla

Robert A. Rescorla is a psychologist known for his work on the involvement of cognitive processes in classical conditioning, particularly related to the predictability of the unconditioned stimulus.

Law of Effect

A psychological principle stating that behaviors followed by satisfying consequences tend to be repeated, while those followed by unpleasant consequences are less likely to be repeated.

Conditioned Stimulus

A previously neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response in classical conditioning.

Unconditioned Stimulus

In classical conditioning, a stimulus that unconditionally, naturally, and automatically triggers a response without prior conditioning.