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Johnson & Coleman has created a new line of premium quality writing desks.The desks are being marketed to consumers who value knowledge and principles.According to the VALS™,which of the following psychographic groups would the writing desk appeal to the most?
Dominance Facet
An aspect of personality that relates to control, power, and assertiveness over others in social relationships.
Extraversion
A personality trait characterized by high levels of enthusiasm, sociability, and assertiveness.
Self-Esteem
A person’s attitude toward him- or herself.
Lowest Self-Esteem
Refers to the lowest level of an individual's appraisal of their own worth or value.
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