Which of the Following Describes the Function of Geodemographic Segmentation

question 45

Multiple Choice

Which of the following describes the function of geodemographic segmentation?

• A) It stresses the belief that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments
• B) It identifies the specific households in a market, by focusing on local neighborhood geography and creates classifications of neighborhoods where people live and shop.
• C) It determines the type of lifestyles that consumers have by asking them about their activities, interests and opinions.
• D) It identifies the consumers' primary motivations and whether they are driven by ideals, achievement, and/or self-expression.

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Definitions:

Drawing

The act or skill of producing images on a surface, typically paper, by making marks, usually with a pen, pencil, or crayon.

Male Co-twins

Male siblings that are born during the same pregnancy, sharing a womb simultaneously with their twin.

Testosterone

A steroid hormone produced primarily in the testes in males and the ovaries in females, playing a key role in the development of male reproductive tissues as well as promoting secondary sexual characteristics.

Prenatally

Prenatally refers to the period that occurs before birth, during the development of the fetus inside the womb.