When a Corporate Name Is Attached to a Product to Enter

question 37

Multiple Choice

 When a corporate name is attached to a product to enter into an entirely new market segment,it would be an example of _____.

• A) multibranding
• B) franchise extensions
• C) generic branding
• D) line extensions

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Definitions:

Power

The ability to influence or control the behavior of people or the course of events.

Individuals

Single human beings as distinct from a group, class, or family.

Power

The ability or potential to control or sway the actions of others or the path of events.

Managers

Individuals in an organization responsible for planning, directing, and overseeing the operations and activities of a team or department to achieve the set goals.