Which of the Following Statements Is True with Regard to Brand

question 56

Multiple Choice

Which of the following statements is true with regard to brand equity for organizational products? 

• A) Unlike consumer products, organizational products do not possess brand equity.
• B) The success or failure of brand names for organizational products is local in nature and does not affect its global reputation.
• C) Successful extension of an existing brand is a highly successful strategy for organizational goods as firm loyalty does not differ from brand loyalty.
• D) Attempts to establish or change brand image must take into account distributor channel members employed to distribute the product.