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Creswell Farms produces and sells clover honey.Its owners,Jack Creswell and Bonnie Creswell,felt they needed to expand the company's product line.After a brainstorming session,they came up with about 40 different product concepts including honey-based salad dressing,honey-flavored sandwich spreads,honey-coated peanuts,a fruit dip,a honey-flavored yogurt,and a ham glaze.The Creswells are engaged in which stage of the new product development process?
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