Which of the Following Is a Reason for NOT Using

question 19

Multiple Choice

 Which of the following is a reason for NOT using sales promotion as the sole promotion tool?

• A) Its inability to generate short-term buyer commitment to a brand in many cases.
• B) Its inability to change, on a temporary basis, declining sales of a product.
• C) Its inability to fuel the flames of competitive retaliation.
• D) Its inability to make up for a lack of advertising for a product.

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Definitions:

Neuroticism

A personality trait characterized by the tendency to experience negative emotions such as anxiety, anger, or depression.

Extraversion

A personality trait characterized by sociability, talkativeness, assertiveness, and high levels of emotional expressiveness.

Neuroticism

A personality trait characterized by emotional instability, anxiety, moodiness, worry, and sadness.

Unpleasant Emotions

Feelings that are typically described as negative such as sadness, anger, fear, or disgust, which are often a response to undesirable experiences or thoughts.